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Oct 11, 20239 min read

Powerful Tips for Prompt Engineering in Real Estate



In this newsletter, we discuss the following prompts and where to links to these AI tools:

2. Prompt Engineering

3. Real Time Negotiation Tools

4. Creating Engaging Newsletters

5. Simplifying Legalize Language

6. Social Media Creation

7. Summarizing or Identifying Trends in Extensive Reports

8. Low-Cost Augmentation of Photos

9. AI Business Headshots

10. Transcribing Youtube Videos

11. Customized Listing Presentations

12. AI Floor Plans

13. AI ChatBots

14. Websites in Just Minutes

15. AI Designed Videos


It’s NOT Google!

Before we jump into the artificial intelligence tools that was presented at the Century 21 Canada Conference, you just need to understand what prompt engineering is and stop using artificial intelligence tools like Google or other search engines. You need to reframe your mind and treat AI tools like personal assistants.

What it’s important to remember when inputting your prompt into AI tools don’t just ask it a question like Google, you must give it guidance on what you want it to do for the output. Think of AI as your personal assistant.

In this newsletter, I will give you powerful examples of how to guide the AI tools to get the best possible outcome.

Prompt Engineering

What is important as you read this newsletter is to understand prompt engineering. This is the single most important step besides using the right artificial intelligence tool to get the best outcome or what we call an output.

Prompt engineering is where you enter (inputting) your information into an AI tool and direct on what you want it to do.

To get the best results or outputs from AI tools, you must provide as much information about the situation as possible and/or provide as much direction on what you want from the AI tool.

NOTE: Asking or inputting to Google is usually 1 sentence, but when it comes to AI tool your input has to be longer and more in-depth to get powerful results. The better the input = massive results with your AI assistant.


Real Time Negotiation Tools

Ever real estate agent has struggled with negotiation on what to say and how to say it to get the most positive outcome in a transaction. Now, with artificial intelligence tools you can now get instant guidance on what to say and in multiple ways.

Video: CLICK HERE to watch

Prompt: I want to act as a real estate coach and provide scripts for the following scenario to a realtor from the selling side. The realtor is representing two sellers, the house has just been listed for 2 days and they have received a full asking price offer of $879,000 with only a home inspection clause. The deposit from the buyer’s is also $70,000 showing their commitment to buying the property. The sellers were talking to their neighbour and he said they could easily get $900,000 for their property. The sellers are now getting cold feet about the offer and thinking they might want to hold out for a better offer since this was the first offer and have only been on the market for 2 days. Provide 3 different scripts on the approach for the selling realtor in encouraging them of the benefits of this strong offer and 3 possible rebuttals from the selling clients thinking they can get more money and then 3 different ways to say to those rebuttals.

Creating Engaging Newsletters

When it comes to creativity this where so many of the AI tools excel at. So, many of us have writers block or don’t have the motivation to create engaging content and this is where so many of the AI tools both free and paid versions are amazing at. Here are AI tools that I use and their prompts:

Video: CLICK HERE to watch

First Prompt: I want you to be a creative real estate copywriter that needs to create newsletters. I first want you to give me 5 newsletter titles for a real estate newsletter to engage first time home buyers. The goal of the newsletter is to show that I have a strong knowledge in the process of home buying with first time home buyers. That I as a realtor focuses on education, guidance and communication through the home buying process to take the stress off their shoulders and reduce the emotional roller coaster through the buying process.

Second Prompt: I want you to be a creative real estate copywriter that needs to create newsletters. The title of the newsletter is called "The First-Time Home Buyer's Guide: From Dream to Reality". I want you to create an opening, body, and conclusion for this newsletter. The focus is on engaging first time home buyers and provide a guide on the process as an example:

1. First reach out to a reputable and knowledgeable realtor.

2. The Realtor will then guide you in getting a Mortgage Broker.

3. The Realtor will discuss the real estate market.

4. The Realtor will educate you on the buying process and the market.

5. The realtor will talk about the negotiation process.

Note: Jasper.ai has templates such as a blog/newsletter template so you don’t have to tell it what to do, you just have to give it content to know what you want to achieve in the newsletter.

Prompt: The newsletter is going to be from a Realtor that is guiding new home buyers through the process of buying for the first time. Here is what content I want to in the newsletter:

1. First reach out to a reputable and knowledgeable realtor.

2. The Realtor will then guide you in getting a Mortgage Broker.

3. The Realtor will discuss the real estate market.

4. The Realtor will educate you on the buying process and the market.

5. The realtor will talk about the negotiation process.


Simplifying Legalize Language

We all have struggled in understanding the legalize language in our real estate world. From our real estate documents to our clauses and to other related real estate documents we can get confused or not understand what it all means. Now with AI tools we can now take those legalize documents and break it down to an understandable level for both you and your clients.

Video: CLICK HERE to watch

Prompt: I want you simplify the following statement to a grade 8 level of understanding: NOTICES: The Seller hereby appoints the Listing Brokerage as agent for the Seller for the purpose of giving and receiving notices pursuant to this Agreement. Where a Brokerage (Buyer’s Brokerage) has entered into a representation agreement with the Buyer, the Buyer hereby appoints the Buyer’s Brokerage as agent for the purpose of giving and receiving notices pursuant to this Agreement.

NOTE: AI can hallucinate and create an output that is not accurate. You must always get guidance by a lawyer or your Broker to seek guidance.


Social Media Content Creation

Social media is one of the most powerful tools in your toolbox in real estate for keeping you top of mind with your sphere of influence. The challenge just like newsletters and blogs is content creation. Now with AI it can create the content monthly including prompting for an image to go with each post plus it’s hashtags.

Prompt: I want you to be a social media content creator for a real estate business plus a prompt engineer in giving the correct prompt for creating an image for each post. Please create 2 posts a week for the month of October. The posts need to be related to real estate and make them engaging and fun. Create a chart with three columns, the vertical column is the content of the post, the second column is the prompt engineer for the image creation the third column will be the #hashtags related to the post. Please provide the dates on which days to post throughout the month.



Summarizing or Identifying Trends in Extensive Reports

Do you ever find yourself overwhelmed by all the information that we get daily but just don’t have time to read all the information. Now, AI will summarize and identify trends or any other things you direct AI to identify in the reports.

Note: Most AI tools for summarizing and identifying trends usually require you to upload the file as a PDF. Now, I know that a lot of AI tools can now summarize websites by just including the URL now.

Video: CLICK HERE to watch

Prompt: I want you to summarize the attached document. The following document is a real estate report for the City of Calgary for the month of September. I want you to create a 1 page document that identifies the health of the real estate market plus the trends that are being seen in the market. Please provide H2 headlines for each trend and explain why it is happening and do not guess on why it is happening.



Photo augmentation can be very expensive in real estate especially when it comes to virtual staging. Now, several AI photo augmentation websites have popped up in the past year and they are both incredibly easy to use and lower cost vs. the current providers.

Here is a list of AI photo augmentation websites:

a. Upscaling low quality photos

b. Removing or decluttering objects in photos

a. Remodeling rooms

b. Interior designs

c. Upscaling

d. Day to dusk enhancements

3. Video: CLICK HERE to watch



We all have seen real estate headshots that were taken a decade ago of the agent. The daunting task and cost of getting a head shot is now in the rear-view mirror. Now with AI pictures can be as simple sitting at your desk taking your phone out and taking 8 pictures of your face and minutes later have dozen professional looking photos. The cost is nearly one tenth of what you would pay an expert photographer to do the same.

Here are some example of AI headshot websites:

1. Remini AI (Phone APP ONLY)

a. Professional headshots

b. Destination headshots

a. Professional headshots

b. Video: CLICK HERE to watch


We never have enough time in the day to watch those lengthy videos from our favourite real estate training or real estate vlogger. Now you can transcribe your Youtube videos in seconds and summarize them down to 1 page for and easy read.

There is a powerful new Chrome extension called Glasp where you install it and any video it will transcribe and even summarize the video for you. The incredible accuracy of the transcription is unbelievable. Take advantage of Glasp to get more time back in your business and life.

Customized Listing Presentations

Gone are the days of having one generic listing presentation for all clients. Listing presentations take time and a lot of effort in creating them. Now with AI technology you can create customized listing presentation that speak to the selling clients. Whether you are doing a listing presentation to seniors that are downsizing or first-time home sellers, you can create in minutes customized listing presentation that speaks to them to win the listing.

2. Video: CLICK HERE to watch



AI Floor Plans

One of the more powerful tools for listings is having an engaging floor plan of the home. Up to recently, it would be costly and time consuming to do. Now, you can take advantage of AI floor plan websites at a fraction of the cost of before. Here are some AI floor plan websites that you can take advantage of:

3. Video: CLICK HERE to watch


AI ChatBots

We all have experienced chatbots on websites that were generally generic and really didn’t answer your questions, it was more designed to get answers out of you and then send it to a human. With AI Chatbots they can be more helpful and be your personal assistant with your job in real estate.

What is even more important is that AI Chatbots can be customized to your business. You can upload your listings, your business website content, value added proposition, and more to make it your own personalized AI Chatbot. You can install it on your websites to your social media accounts.

3. Video: CLICK HERE to watch


Websites in Just Minutes!

Have you ever dreamed of building a website for a property or landing page in just minutes. Well, the future is here now where several AI websites companies have started up. If you have every designed a website, you know it can take days or even weeks to design. Now, AI can design a website in minutes with just a few prompts. These AI website builders will create the content and images and what even better you can do any edits to either the content or images.

Here are some website builders:


AI Designed Videos

Ever dreamed of doing your own videos but found it too daunting or too expensive. I have been down this path for decades and needing a degree in Adobe in understanding how to edit videos. In the past couple of months, a new company called Visla has built a text to video generator. It takes your simple prompts and builds it out in minutes. It not only puts the video together with its videos it creates the content with a person talking to music in the background.

Everything is editable from the person speaking, content, videos, and music. What even better is the cost, it costs less than $35 Canadian per month with no limitations on content creation.

Here is the website URL:

AI Intelligent Solutions

Training – Consulting – Implementation


Our company AI Intelligent Solutions is an education-based company in implementing artificial intelligence in companies. AI is here to simplify, not complicate. It streamlines daily tasks, enhancing efficiency and productivity. With our expertise, we'll guide you in harnessing the power of AI, ensuring it not only optimizes your processes but also boosts your profitability.

Please reach out to use at Ron@AIIntelligentSolutions.ca or at 705-970-3455.





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